PRIVACY POLICY and RULES

 

PRIVACY POLICY 

 
1. ABOUT US

The online platform at https://play.makeitbrightchallenge.com and https://makeitbrightchallenge.com where the Challenge takes place as defined by the Governing Rules (Platform) is organized by JT International SA (JTI), registered address at 8 Rue Kazem-Radjavi, 1202 Geneva, Switzerland, and with the collaboration of its affiliates.

We are committed to protecting and respecting your privacy. This Privacy Policy (“Privacy Policy”) (together with any other documents referred to in it) sets out the basis on which we process personal information that we collect from you or that you provide to us. When we say “us”, “our” or “we”, we refer to JTI and its Affiliates.

We are the data controller of the personal data that is collected about you in accordance with this Privacy Policy. Please read the following carefully to understand our views and practices regarding your personal information and how we will treat it. If you have any questions about this Privacy Policy, including any requests to exercise your rights, please contact us at Social@jti.com.

 

2. INFORMATION WE COLLECT ABOUT YOU

Personal data that you give us, including via:

  • Registration. When we collect data, we indicate the mandatory fields via asterisks where such data is necessary for us to:
    • create your user account and to register on the Platform;
    • assess your application to participate in the Challenge as defined by the Governing Rules;
    • answer to a request that you have sent us;
    • comply with legal requirements.
  • Messages, postings and uploads. We collect personal data from you when you provide, post or upload it to our Platform, such as when you register for the Challenge, when you upload deliverables (e.g., documents, presentations, audio/video files) submitted as part of your participation in the Challenge, when you chat or exchange messages with other participants, mentors, jury members, Challenge administrators and organizers, etc., post announcements, or use public message boards.
  • Correspondence. We keep a record of any correspondence between you and us, such as information that you send when you report a problem, or any other information relating to you which you may provide to us.
  • Technical information. We collect information, such as your internet (IP) protocol address, browser type and version, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this Platform.

Information that we collect automatically from a third-party source, including:

Social Media Authentication Information. If you register on our Platform using social media authentication (such as Facebook, LinkedIn, Twitter, etc.), we will access certain personal data (e.g., name, email) from your social media profile according to the terms and conditions of those platforms.


 3. HOW WE USE YOUR INFORMATION

We use your information to:

  • allow you to take part in the Challenge on the Platform;
  • enable you to personalize your user profile/account;
  • send you relevant information (e.g. confirmation of your registration in the Challenge) by email and/or any other communication means;
  • enable you to communicate and interact;
  • publish an announcement that you are a finalist or winner of the Challenge or any step of the Challenge;
  • enable us to provide technical support;
  • in accordance with applicable laws and where required with your consent, use the information you give us on our Platform for electronic direct marketing (e.g. receiving our newsletters, invitations to upcoming challenges or events and other communications that we think may interest you). 
  • reach out to you with messages that might interest you through the social media platforms on which you are present (such as Facebook, Instagram, LinkedIn); Should you prefer not to see our messages in your feed, then you can adjust your advertising preferences on these platforms, or object by contacting us at Social@jti.com. comply with our legal obligations, including court orders and other legal or regulatory requirements.

 

We collect, use and share the information that we have in the ways described above: 

  • as necessary to provide the Challenge and related services on the Platform and fulfill the Governing Rules;
  • consistent with your consent, where applicable; necessary for our legitimate interests (to improve and develop our business operations and service offering, or those of a third party)
  • as necessary to comply with our legal obligations.

 We have set out below in a table format descriptions of the ways we intend to use your personal data and the legal basis we rely on to do so.

Purpose / Activity

Legal basis for processing

To manage your queries, feedback and complaints, and handle requests for data access or correction, or the exercise of other rights relating to personal data

·       Performance of a contract with you

·       Necessary for our legitimate interests (to improve and develop our business operations and service offering, or those of a third party)

·       Necessary to comply with our legal obligations

To improve the quality of our services and maintain information security

·       Necessary for our legitimate interests (to improve and develop our business operations and service offering, or those of a third party)

·       Necessary to comply with our legal obligations

To manage our business operations and IT infrastructure, in accordance with our internal policies and procedures

·       Necessary for our legitimate interests (for running our business, the provision of administration and IT services, network security, to prevent fraud)

·       Necessary to comply with our legal obligations

To comply with applicable laws and regulatory obligations (including laws and regulations outside your country of residence), for example, laws and regulations relating to public health and tobacco, Anti-money laundering Policy, Global Economic Sanctions Policy, Anti-Bribery and Corruption Policy and other; comply with legal process and court orders; and respond to requests from public and government authorities (including those outside your country of residence)

·       Necessary for our legitimate interests (to protect our business, shareholders, employees and customers or those of a third party)

·       Necessary to comply with our legal obligations

To establish and defend legal rights to protect our business operations, and those of our group companies or business partners, and secure our rights, privacy, safety or property, and that of our group companies or business partners, you, or other individuals or third parties; to enforce our terms and conditions; and pursue available remedies or limit our damages.

·       Necessary for our legitimate interests (to protect our business, shareholders, employees and customers or those of a third party)

·       Necessary to comply with our legal obligations

 

 4. HOW WE SHARE YOUR INFORMATION

All information you provide to us is stored on our secure servers.

Due to the global nature of our business, for the purposes set out above, we, from time to time, share your personal data to parties (including with our Group Companies) located outside Switzerland and outside of the EEA (including the USA and other countries which have data protection legislation which are different to those of the EU, including countries which have not been found by the European Commission to provide adequate protection for personal data).

We share personal data we collect about you to our service providers; business partners; suppliers and sub-contractors for the purposes of fulfilling the services. JTI relies on a Service Provider (Agorize, SAS with its registered office at 15 rue Béranger, 75003 Paris) to host and support the Platform.

When we share such information, we will take steps to ensure that your information is adequately protected and transferred in accordance with the requirements of data protection law. This may involve the use of data transfer agreements in the form approved by the European Commission or another mechanism recognized by data protection law as ensuring an adequate level of protection for personal data transferred outside the EEA (for example, the standard contractual clauses). Where we share your information with our Group Companies, these internal transfers are governed by our intra-group data sharing agreement.

We may also share your personal data to third parties in the following circumstances:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  • If JTI or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or to protect the rights, property, or safety of JTI, our customers, or others.
 
5. ACCESS TO YOUR INFORMATION

Profile. When you use our Platform, your profile is fully visible to all Participants.

Wall posts, messages and deliverables.  When you post on a message board/wall, it can be viewed by all Participants. You can send messages to individual participants, challenge administrators or mentors. Deliverables pertaining to the Challenge, can be viewed by challenge administrators and jury members. 

Social Media and other communication channels. Social media platforms that may provide you with connecting services to use our Platform may have access to your information. If you decide to share your personal data with us by using social media authentication, the latter’s privacy policies will apply to you. We do not control the collection or processing of your information by such platforms.


6. HOW LONG WE KEEP YOUR INFORMATION

We will only keep your information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

We retain your personal data as long as you have an account with us. If you close your account, your personal data will be immediately deleted.

If your account is suspended or blocked, we will keep your data for a period of between 2 and 5 years to prevent you from circumventing the terms and conditions of our Platform.

Information you have shared with others (e.g. through messages, chats or on message boards/walls) will remain visible after you close your account, but the information will be anonymized. Your profile may continue to be displayed in the services of others (e.g. search engine results) until the user refreshes their cache.

We may also retain your personal data for an additional period to the extent necessary to assert or defend against legal claims.

 

7. HOW WE KEEP YOUR PERSONAL DATA SECURE

Once we have received your information, we will use appropriate procedures and security features to try to prevent unauthorised access, and to prevent your information being accidentally lost. We limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your information on our instructions and they are subject to a duty of confidentiality.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site. We have put in place procedures to deal with any suspected data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

 

8. YOUR RIGHTS REGARDING PERSONAL DATA

Data protection legislation provides you with certain rights when it comes to the processing of your information. If you are based in the EU, you have the following rights with respect to our processing of your personal information:

Rights

What does this mean?

Your right to be informed

 

 

 

You have the right to be provided with clear, transparent and easily understandable information about how we use your information and your rights. This is why we are providing you with the information in this Privacy Policy.

Your right of access

You have the right to obtain access to your information (if we are processing it), and other certain other information (similar to that provided in this Privacy Policy).

Your right to rectification

 

You are entitled to have your information corrected if it is inaccurate or incomplete.

Your right to erasure

 

You can request the deletion or removal of your information where there is no compelling reason for us to keep using it. This is not a general right to erasure; there are exceptions.

Your right to restrict processing

 

You have the right to ‘block’ or suppress further use of your information. When processing is restricted, we can still store your information, but may not use it further. We keep lists of people who have asked for further use of their information to be ‘blocked’ to make sure the restriction is respected in future.

Your right to data portability

 

You have the right to obtain and reuse your personal information for your own purposes across different services.

Your right to object

You have the right to object to certain types of processing, on grounds relating to your particular situation.

 

If you wish to exercise any of the rights set out above, please contact us by email address below. Further information about your rights can be obtained from the data protection regulator in your country.

If you are not satisfied with our response to your request or believe our processing of your information does not comply with data protection law, you have the right to lodge a complaint to the data protection authority in the jurisdiction where you live or work, or in the place where you think an issue in relation to your data has arisen.

You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure to ensure that your information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.


9. LINKS TO OTHER WEBSITES

Our Platform can contain links to other websites, plug-ins or applications. Clicking on those links or enabling those connections may allow third parties to collect or share information about you. We do not control these third-party websites and are not responsible for their privacy statements. We encourage you to read the privacy policy of every website you visit.

 

10. USE OF COOKIES

Technical Information. When you visit our Platform we collect information relating to the devices you use and the networks to which you are connected. This technical information, includes your IP address, log-in information, bandwidth used, time of visit, browser type and version, browser plug-ins types and versions, operating system, information about your visit including the URL clickstream, download/upload errors, pages visited, page interactions, and other connection data held in our logs. We collect this information using different technologies, like cookies.

A cookie is a file that records information relating to your navigation on our Platform (date and time the pages were loaded; browser used and language; pages viewed, frequency and duration of visits to the Platform number of visits, sources of the visit, location) and can facilitate your visits to the Platform.

At any time, you can delete cookies, refuse installation of new cookies or be notified before a new cookie is installed by configuring your browser following the instructions below. Please note that if you uninstall a cookie or refuse the installation of cookies, you may not be able to use some of our services on our Platform.

By clicking on “Accept” in the cookie banner, you agree to the use of the selected cookies on your computer.

Types of cookies

We use the following types of cookies:

  1. Session cookies for Platform management. When you access the Platform, a cookie “token” with a unique encrypted session id code is passed to your computer. This token then controls your access to the Platform for that session, and is deleted once you close your browser or log off from the Platform. These cookies also allow us to identify your device and preferences when you return to our Platform, such as customized features, language and regional preferences. These cookies are an essential part of the Platform delivery system, and you will not be able to fully use our Platform without these cookies enabled. [The information gathered by these cookies is anonymous, and is used only to improve your experience on our Platform.]
  2. Persistent cookies for Platform management. If you register on the Platform and select the "Remember me" option, a persistent cookie is passed to your computer. This cookie is not deleted when you leave the Platform or close your browser, but is saved on your computer. This cookie contains an encrypted user id code that identifies your computer upon future visits and automatically logs you into the Platform. This cookie is functional, and is designed to remember your preferences, to make your experience on our Platform better. [It does not contain any personal information that could be used to identify you. ]
  3. Analytics cookies. We use Google Analytics and Hotjar to monitor traffic on our Platform. When you visit our Platform, these programs set certain cookies that record statistical information about your visits to the Platform. We measure the number of visits, the number of pages viewed as well as visitors' activity on the Platform and their frequency of return. This helps us improve our Platform and its functionality, for example, by ensuring that users can navigate it intuitively. These cookies do not store any personal information that could be used to identify you.
  4. Social media tracking.

Facebook pixel. The cookies are used to differentiate requests from different browsers and to store helpful information that an application can use later. They are also used to associate browsing information to customer records. In particular, cookies are used to anonymously define new visitors, help analyze clickstream data, and track historical activity on the website.

Facebook processes data on an advertiser's behalf in order to measure the performance and reach of advertising campaigns and report back insights about the people who saw and interacted with the ads.

LinkedIn Insights Tag enables the collection of data regarding members’ visits to our website, including the URL, referrer, IP address, device and browser characteristics, timestamp, and page views. This data is encrypted, then de-identified within seven days, and the de-identified data is deleted within 90 days. LinkedIn does not share the personal data with JTI, it only provides aggregated reports about our website audience and ad performance. This also provides retargeting for website visitors, enabling us to show personalized ads off its website by using this data, but without identifying the member.

Snapchat Pixel enables the collection of data regarding members’ visits to our website, including the URL, referrer, IP address, device and browser characteristics, timestamp, and page views. This also provides retargeting for website visitors, enabling us to show personalized ads off its website by using this data. Snapchat processes data on an advertiser's behalf to measure the performance and reach of advertising campaigns and report back insights about the people who saw and interacted with the ads. 

TikTok Pixel enables the collection of data based on users visiting our website to further enhance the user experience and allow us to personalize adverts, including retargeting.
The pixel collects information available via standard web browsers, like Chrome.

- Ad/ Event information: Information about the ad a TikTok user has clicked or an event that was triggered.
- Timestamp: Time that the pixel event fired. This is used to determine when website actions took place, like when a page was viewed, when a product was purchased, etc.
- IP Address: Used to determine the geographic location of an event.
- User Agent: Used to determine the device make, model, operating system and browser information.
- Cookies: First-party cookies are optional but third-party cookies are on by default with the TikTok Pixel. Cookies help the measurement, optimization and targeting of your campaigns. Performance is boosted when first- and third- party cookies are paired with Advanced Matching.

1. What cookies are installed?

Cookies installed by the Service Provider:

Cookie

Description

Duration

_agorize_session

 

Contains information about the navigation session and allows the user to access the Platform

Expires at the end of the session.

cookies_policy_accepted

Saves a user's choice regarding cookies

13 months

hide_profile_incomplete

Helps users filling their information on the Platform

13 months

Third-party cookies:

Cookie

Description

Duration

Google analytics:

 

 

_gid

Used to distinguish users.

Google Analytics

24 hours

_gat

Used to throttle request rate.

Google Analytics

1 minute

_ga

Used to distinguish users.

Google Analytics

13 months

Hotjar

 

 

_hjIncludedInSample

 

Session cookie to let Hotjar know whether a user is included in the sample which is used to generate funnels.

Hotjar

365 days

Facebook

 

 

Facebook Pixel

 

Used to measure the performance and reach of the advertising campaigns and to provide retargeting for website visitors.

Facebook members can hide or block ads showing on their account: https://www.facebook.com/help/146952742043748?helpref=related

 

3 months

LinkedIn

 

 

LinkedIn Insights Tag

 

Used to measure the performance and reach of the advertising campaigns and to provide retargeting for website visitors.

LinkedIn members can control the use of their personal data for advertising purposes through their account settings.

3 months

 

Snapchat Pixel

Used to measure the performance and reach of the advertising campaigns and to provide retargeting for website visitors.

Snapchat users can control the use of their personal data for advertising preferences through their account settings.

3 months


11. CONTACT US

If you have any questions about this Privacy Policy, or our information handling practices, including any requests to exercise your rights, you can contact us (in English) by email at Social@jti.com.

 
12. UPDATES

This Privacy Policy was updated in March 2024. We reserve the right to amend this Privacy Policy from time to time to reflect changing legal requirements or our processing practices. Any such changes will be posted on this Platform and will be effective upon posting. 

 

RULES

 

OFFICIAL RULES 

JTI MAKE IT BRIGHT 2024 CHALLENGE

(Hereinafter “Official Rules)

These Official Rules shall be read in conjunction with the Global T&C and are a part of the Governing Rules. By participating in the JTI MAKE IT BRIGHT (“Challenge”), the Participant (as defined below), unconditionally and irrevocably accepts and agrees to be bound by all these terms and conditions as stated here in at all times without any exception whatsoever.


1. INTRODUCTION

Make It Bright is a challenge with the possibility to win a global internship. The Challenge shall take place from April 3rd, 2024, to October 30th, 2024, via the website available at makeitbrightchallenge.com (“Platform”).

The aim of this Challenge is:

  • To offer participants (18-26 years old) an experience valuable for their future professional development (entrepreneurial skills, creativity skills, etc.).
  • To offer participants (18-26 years old) an opportunity to be selected for an internship with JTI and/or its affiliates.
  • Not to promote or advertise JTI’s brands or products.

No participation fee or purchase is required.

The Challenge is organized by JT International SA (JTI), with registered address at 8 Rue Kazem-Radjavi, 1202 Geneva, Switzerland, and with the collaboration of its affiliates. JTI shall also include its affiliates. JTI reserves the right to subcontract part of the organization of the Challenge to a third party.


2. WHO CAN JOIN?

The Challenge is intended for participants satisfying the conditions below and providing proof of eligibility.

A Participant shall refer to any applicant who opens an account with the Platform.

 

A. Participating countries:

The final list of the participating countries will be accessible from the platform: makeitbrightchallenge.com as from the Starting Date (as defined below). 

Participating countries may have a different website with Local T&C (as defined in the Global T&C) and it is the responsibility of each Participants to familiarize themselves with these Local T&C and abide by them.

Applicants shall only apply for the country in which they have a valid work permit.

Once the application to the Challenge has been submitted, Participants cannot change the country in which they have registered for, for whatever reason. 

B. Age & studies:

Applicants must be at least eighteen (18) years of age and if they are currently studying, they will have to be enrolled in their last years of studies upon submission of the registration application to the Challenge.

C. Employment status:

Applicants should not yet have acquired more than two (2) years of full-time employment. Internships, apprenticeships, summer job experiences and self-employment do not account into full time employment. 

D. Relation to JTI and/or its affiliates and/or Service provider:

At any time during the Challenge, Participants cannot be current or past employees, but can be trainees and/or interns. 

E. Knowledge of English language and travelling:

Applicants should have a high level of English and shall be able to understand, read, write and communicate in English without difficulties.

Applicants should be open to and available for global travel (either short-term or long-term) as may be required during the Challenge.

F. Platform account:

There is only one (1) entry per person per Challenge. An account is individual and not transferable. A Participant cannot create an account in the Platform on behalf of a third party nor use an account of another Participant.

All Participants must have a valid e-mail address.


3. THE SCHEDULE AND THE STEPS OF THE CHALLENGE

The Challenge will start on April 3rd, 2024, with the opening of the registration process and will end on October 19th, 2024, as per detailed below. 

  • Every time and date defined in the Governing Rules is expressed in the Geneva, Switzerland time zone (GMT +1).

  • Where necessary, JTI may alter the duration of the Challenge as well as start date, finish date and duration of the steps of the Challenge, which will be conveyed to Participants. 


STEPS

START DATE

END DATE

Step 1:
Online Registration and Mini Challenges

April 3rd, 2024   

May 31st, 2024     

Step 2:
Local Finals selection

June 1st, 2024

July 15th, 2024

Step 3:
Preparation for (RE)bootcamp

August 2024

September 2024

Step 4:
The

(RE)bootcamp

October 2024

October 2024


The Challenge consists of 4 main steps:

Step 1: Online Registration & Project Development

The registration opens in April 3rd and closes on May 31st as detailed above.

For their registration to the Challenge, the Participant must open a user account on makeitbrightchallenge.com (or local platform) and must provide the following mandatory information:

  • Last name;
  • First name;
  • A valid email address;
  • A valid password;
  • Date of birth;
  • Country of residency and country of participation, availability of work permit in the country of participation;
  • Level of English; 
  • Level of previous employment;
  • Place and year of studies
  • Etc.

To validate their registration, the Participant must accept the Governing Rules and the Privacy Policy. Failure to accept these will prohibit the completion of the official registration forms. 

A confirmation email containing an activation link is sent to the Participant’s listed email address. Once their account is activated, the Participant must complete further information and may have to provide additional documents on their profile in the account settings. 

The challenge will be released on the Platform on the country specific pages. Additionally, to the challenge, Participants may have access to data and materials to help them with the participation.

In order to participate in the Local Final selection, The Participants will be invited to complete five (5) Mini Challenges that will test various skills as follows:

  • Mini Challenge 1: Will require Participants to introduce themselves by answering set of questions that will be pre-determined by JTI.
  • Mini Challenge 2: Will require knowledge of JTI and answering questions about the company (Quiz format). For this Quiz format, pints will be assigned for every correct answer.
  • Mini Challenge 3: Will require Participants to test self-awareness, story-telling and digital skills, asking the Participants to reflect on their strengths and to use an Artificial Intelligence tool to create a complimentary visual for their short story.
  • Mini Challenge 4: Will require Participants to test innovation and digital skills. Participants will be asked to think about the future and write a short, limited numbers of character, story about something they can do, big or small, across different suggested categories, which can have a positive impact in future on their local community or a wider society.
  • Mini Challenge 5: Will require Participants to record a 2-minute video of themselves and answer a few questions about their motives to join the (RE)bootcamp – 1-week immersive experience in London, United Kingdom featuring engaging activities, workshops, trainings, motivational guest speakers and more.


After completing each Mini Challenge, Participants will receive points for the completion. In addition to that, manual points will be assigned for Mini Challenges 3, 4 and 5:

Mini Challenge 1: Points will be automatically assigned after completing each question.

Mini Challenge 2: Points will be automatically assigned for each correct answer submitted. 

Mini Challenges 3, 4 and 5: Points will be automatically assigned for completing the tasks and in addition to that, these tasks will also require manual review from JTI local jury. The Jury will check all the submissions and assign additional points manually based on the quality of the submissions, and as per judging criteria and points system indicated on the Website, in each Mini Challenge. Manual review will happen be finalized during the Step 2 of The Challenge.


All five (5) of the Mini Challenges must be finished by Participants by May 31st, 2024 on the Platform.

All deliverables submitted to JTI in connection with the Challenges must be in English.

All deliverables shall comply with other conditions set forth in the Governing Rules, including but not limited Expected Behavior and Intellectual Property Rights.


Step 2: Local Finals Selection:

Step 2 consists of the Local selection of up-to 10 Participants to compete in the Local Finals. The date of announcement of selected Participants to join Local Finals will happen by July 15th, 2024. Challenges 3, 4 and 5 will receive additional manually assigned points, as explained in Step 1. 

Up to 10 Participants with the most points in total (automatic and manual) will join the Local Finals and continue competing for a place at the Global Finals event, (RE)bootcamp.

The top Participants will be invited to the local finals event in August, exact date will be confirmed and communicated accordingly directly to the selected Participants. During the Local Finals, the Participants will be introduced to new challenges testing their communication and presentation skills as well as collaboration. Detailed rules and criteria will be communicated to the participants at the Local Finals event itself. 

Every participating country will choose up to 2 top-rated participants to join the Global Finals event, (RE)bootcamp.


Step 3: Preparation for the (RE)bootcamp

Local JTI teams will be in touch with the Selected Participants in order to provide them with all the details for the (RE)bootcamp and trip to London More details in Step 4. 


Step 4: The (RE)bootcamp:

The selected Participants from step 3 will be invited to join the Global Finals event, (RE)Bootcamp in October, the exact date will be confirmed and communicated accordingly on the Platform.

The Global Finals event, (RE)bootcamp, is a 1-week immersive experience in London, United Kingdom featuring engaging activities, workshops, trainings, motivational guest speakers, including the competition element in order to select the winners of the Make It Bright 5th edition.

Participation to the (RE)Bootcamp will be subject to obtaining a valid permit/VISA for the UK. The selected Participant will need to provide all the necessary documents to request the UK visa with support of the local team in the Market to be able to participate in the Global Finals in person. 

If one (1), or all the country winning participants cannot attend the Global Finals for whatever reason (including disqualification, refusal to accept the conditions by one (1), or all the participants), JTI reserves the right to disqualify them and select another country winning participants for the respective country. The choice will be made at JTI’s discretion without justifying it. 


4. EVALUATING CRITERIA 

During The Global Finals event, (RE)bootcamp, the jury will be assessing if the Participants are the right talents for JTI, as well as different skills needed to become a part of the company. All the deliverables will be evaluated based on the following criteria. The top 3 Participants will be selected as the winners based on the following criteria and further details to be determined.

CREATIVITY

Using original, fresh and innovative ideas and solutions for the proposed challenges and games.

CLARITY

A thoughtful approach and due diligence to check relevance and feasibility of the ideas and how well they are presented in front of the Jury.

TEAMWORK AND LEADERSHIP

Adaptability, collaborating with other participants and problem solving.


If several participants have the same score, the final decision will be made by the President of the (RE)bootcamp jury.


All deliverables submitted to JTI in connection with the Challenges must be in English.

All deliverables shall comply with other conditions set forth in the Governing Rules, including but not limited Expected Behavior and Intellectual Property Rights.


5. PRIZES

The top 3 winning Participants will win a 6-month paid internship position at JTI. In addition to the mentioned main prize, the winning Participants will also receive Apple devices and more prizes which will be communicated during the (RE)bootcamp.

JTI will help submit the visa and work permit application for the training and the global internship program. The travelling expenses (flight tickets and/or train tickets, transfer costs between airport/train station and the hotel or offices, visa application fees) and the accommodation for the training and the global internship program will be covered by JTI. JTI will oversee the booking at its sole discretion and payment related to the travelling expenses for this prize.

In case of disqualification or withdrawal of any number of Participants, the Governing Rules apply to the award or return of the prize.


6. INTERNSHIPS

Global internship program

The winners will be invited for a 6-month paid global internship program and will get the opportunity to work in JTI office that is not located in their countries of participation to be determined by JTI.

The deadline to begin the global internship program is tentatively April 2025, and will depend on case-by-case circumstances. Failure to join on or before this date by the participants will entitle JTI to withdraw from the global internship program. 

JTI will select, at its discretion, the location/department for each Participant who won the global internship program. Details of the global internship program conditions will be disclosed later.

Local internship:

During any steps of the Challenge, Participant might be invited to apply for the local internship in JTI in the country of participation.

Each country offering a local internship will, at its own discretion, choose how and when they will run the selection process. Timings, conditions and quantity of interns required will vary by country. 


7. AMENDMENT OF THE RULES

We may be required to amend these rules inter alia to comply with any new legislation and/or applicable regulations.

Any amendment shall be integrated within these rules and shall be published on the Platform. If any clause hereunder is declared null or void, it shall have no impact on the validity of the Official Rules themselves.



OFFICIAL RULES - SPAIN & PORTUGAL

JTI MAKE IT BRIGHT 2024 CHALLENGE

(Hereinafter “Official Rules)

These Official Rules shall be read in conjunction with the Global T&C and are a part of the Governing Rules. By participating in the JTI MAKE IT BRIGHT (“Challenge”), the Participant (as defined below), unconditionally and irrevocably accepts and agrees to be bound by all these terms and conditions as stated here in at all times without any exception whatsoever.


1. INTRODUCTION

Make It Bright is a challenge with the possibility to win a global internship. The Challenge shall take place from April 3rd, 2024, to October 30th, 2024, via the website available at makeitbrightchallenge.com (“Platform”).

The aim of this Challenge is:

  • To offer participants (18-25) an experience valuable for their future professional development (entrepreneurial skills, creativity skills, etc.);
  • To offer participants (18-25) an opportunity to be selected for an internship with JTI and/or its affiliates
  • Not to promote or advertise JTI’s brands or products.

No participation fee or purchase is required.

The Challenge is organized by JT International SA (JTI), with registered address at 8 Rue Kazem-Radjavi, 1202 Geneva, Switzerland, and with the collaboration of its affiliates. JTI shall also include its affiliates. JTI reserves the right to subcontract part of the organization of the Challenge to a third party.


2. WHO CAN JOIN?

The Challenge is intended for participants satisfying the conditions below and providing proof of eligibility.

A Participant shall refer to any applicant who opens an account with the Platform.

A. Participating countries:

The final list of the participating countries will be accessible from the platform: makeitbrightchallenge.com as from the Starting Date (as defined below). 

Participating countries may have a different website with Local T&C (as defined in the Global T&C) and it is the responsibility of each Participants to familiarize themselves with these Local T&C and abide by them.

Applicants shall only apply for the country in which they have a valid work permit.

Once the application to the Challenge has been submitted, Participants cannot change the country in which they have registered for, for whatever reason. 

B. Age & studies:

Applicants must be at least eighteen (18) years of age and if they are currently studying, they will have to be enrolled in their last years of studies upon submission of the registration application to the Challenge.

C. Employment status:

Applicants should not yet have acquired more than two (2) years of full-time employment. Internships, apprenticeships, summer job experiences and self-employment do not account into full time employment. 

D. Relation to JTI and/or its affiliates and/or Service provider:

At any time during the Challenge, Participants cannot be current or past employees, but can be trainees and/or interns. 

E. Knowledge of English language and travelling:

Applicants should have a high level of English and shall be able to understand, read, write and communicate in English without difficulties.

Applicants should be open to and available for global travel (either short-term or long-term) as may be required during the Challenge.

F. Platform account:

There is only one (1) entry per person per Challenge. An account is individual and not transferable. A Participant cannot create an account in the Platform on behalf of a third party nor use an account of another Participant.

All Participants must have a valid e-mail address.


Information accessed during the competition is confidential.


3. THE SCHEDULE AND THE STEPS OF THE CHALLENGE

The Challenge will start on April 3rd, 2024, with the opening of the registration process and will end on October 19th, 2024, as per detailed below. 

  • Every time and date defined in the Governing Rules is expressed in the Geneva, Switzerland time zone (GMT +1).

  • Where necessary, JTI may alter the duration of the Challenge as well as start date, finish date and duration of the steps of the Challenge, which will be conveyed to Participants. 


STEPS

START DATE

END DATE

Step 1:
Online Registration and Mini Challenges

April 3rd, 2024   

May 31st, 2024     

Step 2:
Local Finals selection

June 1st, 2024

July 15th, 2024

Step 3:
Preparation for (RE)bootcamp

August, 2024

September, 2024

Step 4:
The

(RE)bootcamp

October 2024

October 2024


The Challenge consists of 4 main steps:

Step 1: Online Registration & Project Development

The registration opens in April 3rdand closes on May 31stas detailed above.

For their registration to the Challenge, the Participant must open a user account on makeitbrightchallenge.com (or local platform) and must provide the following mandatory information:

  • Last name;
  • First name;
  • A valid email address;
  • A valid password;
  • Date of birth;
  • Country of residency and country of participation, availability of work permit in the country of participation;
  • Level of English; 
  • Level of previous employment;
  • Place and year of studies
  • Etc.

To validate their registration, the Participant must accept the Governing Rules and the Privacy Policy. Failure to accept these will prohibit the completion of the official registration forms.

 

A confirmation email containing an activation link is sent to the Participant’s listed email address. Once their account is activated, the Participant must complete further information and may have to provide additional documents on their profile in the account settings. 

The challenge will be released on the Platform on the country specific pages. Additionally, to the challenge, Participants may have access to data and materials to help them with the participation.

In order to participate in the Local Final selection, The Participants will be invited to complete five (5) Mini Challenges that will test various skills as follows:

  • Mini Challenge 1: Will require Participants to introduce themselves by answering set of questions that will be pre-determined by JTI.
  • Mini Challenge 2: Will require knowledge of JTI and answering questions about the company (Quiz format). For this Quiz format, pints will be assigned for every correct answer.
  • Mini Challenge 3: Will require Participants to test self-awareness, story-telling and digital skills, asking the Participants to reflect on their strengths and to use an Artificial Intelligence tool to create a complimentary visual for their short story.
  • Mini Challenge 4: Will require Participants to test innovation and digital skills. Participants will be asked to think about the future and write a short, limited numbers of character, story about something they can do, big or small, across different suggested categories, which can have a positive impact in future on their local community or a wider society.
  • Mini Challenge 5: Will require Participants to record a 2-minute video of themselves and answer a few questions about their motives to join the (RE)bootcamp – 1-week immersive experience in London, United Kingdom featuring engaging activities, workshops, trainings, motivational guest speakers and more.


After completing each Mini Challenge, Participants will receive points for the completion. In addition to that, manual points will be assigned for Mini Challenges 3, 4 and 5:

Mini Challenge 1: Points will be automatically assigned after completing each question.

Mini Challenge 2: Points will be automatically assigned for each correct answer submitted. 

Mini Challenges 3, 4 and 5: Points will be automatically assigned for completing the tasks and in addition to that, these tasks will also require manual review from JTI local jury. The Jury will check all the submissions and assign additional points manually based on the quality of the submissions, and as per judging criteria and points system indicated on the Website, in each Mini Challenge. Manual review will happen be finalized during the Step 2 of The Challenge.


All five (5) of the Mini Challenges must be finished by Participants by May 31st, 2024 on the Platform.

All deliverables submitted to JTI in connection with the Challenges must be in English.

All deliverables shall comply with other conditions set forth in the Governing Rules, including but not limited Expected Behavior and Intellectual Property Rights.


Step 2: Local Finals Selection:

Step 2 consists of the Local selection of up-to 10 Participants to compete in the Local Finals. The date of announcement of selected Participants to join Local Finals will happen by July 15th, 2024. Challenges 3, 4 and 5 will receive additional manually assigned points, as explained in Step 1. 

Up to 10 Participants with the most points in total (automatic and manual) will join the Local Finals and continue competing for a place at the Global Finals event, (RE)bootcamp.

The top Participants will be invited to the local finals event in August, exact date will be confirmed and communicated accordingly directly to the selected Participants. During the Local Finals, the Participants will be introduced to new challenges testing their communication and presentation skills as well as collaboration. Detailed rules and criteria will be communicated to the participants at the Local Finals event itself. 

Every participating country will choose up to 2 top-rated participants to join the Global Finals event, (RE)bootcamp.


Step 3: Preparation for the (RE)bootcamp

Local JTI teams will be in touch with the Selected Participants in order to provide them with all the details for the (RE)bootcamp and trip to London More details in Step 4. 


Step 4: The (RE)bootcamp:

The selected Participants from step 3 will be invited to join the Global Finals event, (RE)Bootcamp in October, the exact date will be confirmed and communicated accordingly on the Platform.

The Global Finals event, (RE)bootcamp, is a 1-week immersive experience in London, United Kingdom featuring engaging activities, workshops, trainings, motivational guest speakers, including the competition element in order to select the winners of the Make It Bright 5th edition.

Participation to the (RE)Bootcamp will be subject to obtaining a valid permit/VISA for the UK. The selected Participant will need to provide all the necessary documents to request the UK visa with support of the local team in the Market to be able to participate in the Global Finals in person. 

If one (1), or all the country winning participants cannot attend the Global Finals for whatever reason (including disqualification, refusal to accept the conditions by one (1), or all the participants), JTI reserves the right to disqualify them and select another country winning participants for the respective country. The choice will be made at JTI’s discretion without justifying it. 


4. EVALUATING CRITERIA 

During The Global Finals event, (RE)bootcamp, the jury will be assessing if the Participants are the right talents for JTI, as well as different skills needed to become a part of the company. All the deliverables will be evaluated based on the following criteria. The top 3 Participants will be selected as the winners based on the following criteria and further details to be determined.

CREATIVITY

Using original, fresh and innovative ideas and solutions for the proposed challenges and games.

CLARITY

A thoughtful approach and due diligence to check relevance and feasibility of the ideas and how well they are presented in front of the Jury.

TEAMWORK AND LEADERSHIP

Adaptability, collaborating with other participants and problem solving.


If several participants have the same score, the final decision will be made by the President of the (RE)bootcamp jury.

All deliverables submitted to JTI in connection with the Challenges must be in English.

All deliverables shall comply with other conditions set forth in the Governing Rules, including but not limited Expected Behavior and Intellectual Property Rights.


5. PRIZES

The top 3 winning Participants will win a 6-month paid internship position at JTI. In addition to the mentioned main prize, the winning Participants will also receive Apple devices and more prizes which will be communicated during the (RE)bootcamp.

JTI will help submit the visa and work permit application for the training and the global internship program. The travelling expenses (flight tickets and/or train tickets, transfer costs between airport/train station and the hotel or offices, visa application fees) and the accommodation for the training and the global internship program will be covered by JTI. JTI will oversee the booking at its sole discretion and payment related to the travelling expenses for this prize.

In case of disqualification or withdrawal of any number of Participants, the Governing Rules apply to the award or return of the prize.


6. INTERNSHIPS

Global internship program

The winners will be invited for a 6-month paid global internship program and will get the opportunity to work in JTI office that is not located in their countries of participation to be determined by JTI.

The deadline to begin the global internship program is tentatively April 2025, and will depend on case-by-case circumstances. Failure to join on or before this date by the participants will entitle JTI to withdraw from the global internship program. 

JTI will select, at its discretion, the location/department for each Participant who won the global internship program. Details of the global internship program conditions will be disclosed later.

Local internship:

During any steps of the Challenge, Participant might be invited to apply for the local internship in JTI in the country of participation.

Each country offering a local internship will, at its own discretion, choose how and when they will run the selection process. Timings, conditions and quantity of interns required will vary by country. Conditions and requirements for participating depend on the local legislation where the internship is held.


7. AMENDMENT OF THE RULES

We may be required to amend these rules inter alia to comply with any new legislation and/or applicable regulations.

Any amendment shall be integrated within these rules and shall be published on the Platform. If any clause hereunder is declared null or void, it shall have no impact on the validity of the Official Rules themselves.


OFFICIAL RULES - MEXICO

JTI MAKE IT BRIGHT 2024 CHALLENGE

(Hereinafter “Official Rules)


These Official Rules shall be read in conjunction with the Global T&C and are a part of the Governing Rules. By participating in the JTI MAKE IT BRIGHT (“Challenge”), the Participant (as defined below), unconditionally and irrevocably accepts and agrees to be bound by all these terms and conditions as stated here in at all times without any exception whatsoever.


1. INTRODUCTION

Make It Bright is a challenge with the possibility to win a global internship. The Challenge shall take place from April 3rd, 2024, to October 30th, 2024, via the website available at makeitbrightchallenge.com (hereinafter “Platform”).


The aim of this Challenge is:

  • To offer participants (18-26, can vary by country) an experience valuable for their future professional development (entrepreneurial skills, creativity skills, etc.);
  • To offer participants (18-26, can vary by country) an opportunity to be selected for an internship with JTI and/or its affiliates
  • Not to promote or advertise JTI’s brands or products.

No participation fee or purchase is required.

The Challenge is organized by JT International SA (JTI), with registered address at 8 Rue Kazem-Radjavi, 1202 Geneva, Switzerland, and with the collaboration of its affiliates. JTI shall also include its affiliates. JTI reserves the right to subcontract part of the organization of the Challenge to a third party.


2. WHO CAN JOIN?

The Challenge is intended for participants satisfying the conditions below and providing proof of eligibility.

A Participant shall refer to any applicant who opens an account with the Platform.

A. Participating countries:

The final list of the participating countries will be accessible from the platform: makeitbrightchallenge.com as from the Starting Date (as defined below). 

Participating countries may have a different website with Local T&C (as defined in the Global T&C) and it is the responsibility of each Participants to familiarize themselves with these Local T&C and abide by them.

Applicants shall only apply for the country in which they have a valid work permit.

Once the application to the Challenge has been submitted, Participants cannot change the country in which they have registered for, for whatever reason. 

B. Age & studies:

Applicants must be at least eighteen (18) years of age and if they are currently studying, they will have to be enrolled in their last years of studies upon submission of the registration application to the Challenge.

C. Employment status:

Applicants should not yet have acquired more than two (2) years of full-time employment. Internships, apprenticeships, summer job experiences and self-employment do not account into full time employment. 

D. Relation to JTI and/or its affiliates and/or Service provider:

At any time during the Challenge, Participants cannot be current or past employees, but can be trainees and/or interns. 

E. Knowledge of English language and travelling:

Applicants should have a high level of English and shall be able to understand, read, write and communicate in English without difficulties.

Applicants should be open to and available for global travel (either short-term or long-term) as may be required during the Challenge.

F. Platform account:

There is only one (1) entry per person per Challenge. An account is individual and not transferable. A Participant cannot create an account in the Platform on behalf of a third party nor use an account of another Participant.

All Participants must have a valid e-mail address.


3. THE SCHEDULE AND THE STEPS OF THE CHALLENGE

The Challenge will start on April 3rd, 2024, with the opening of the registration process and will end on October 19th, 2024, as per detailed below. 

  • Every time and date defined in the Governing Rules is expressed in the Geneva, Switzerland time zone (GMT +1).

  • Where necessary, JTI may alter the duration of the Challenge as well as start date, finish date and duration of the steps of the Challenge, which will be conveyed to Participants. 


STEPS

START DATE

END DATE

Step 1:
Online Registration and Mini Challenges

April 3rd, 2024   

May 31st, 2024     

Step 2:
Local Finals selection

June 1st, 2024

July 15th, 2024

Step 3:
Preparation for (RE)bootcamp

August, 2024

September, 2024

Step 4:
The

(RE)bootcamp

October 2024

October 2024


The Challenge consists of 4 main steps:

Step 1: Online Registration & Project Development

The registration opens in April 3rdand closes on May 31stas detailed above.

For their registration to the Challenge, the Participant must open a user account on makeitbrightchallenge.com (or local platform) and must provide the following mandatory information:

  • Last name;
  • First name;
  • A valid email address;
  • A valid password;
  • Date of birth;
  • Country of residency and country of participation, availability of work permit in the country of participation;
  • Level of English; 
  • Level of previous employment;
  • Place and year of studies
  • Etc.

To validate their registration, the Participant must accept the Governing Rules and the Privacy Policy. Failure to accept these will prohibit the completion of the official registration forms.

A confirmation email containing an activation link is sent to the Participant’s listed email address. Once their account is activated, the Participant must complete further information and may have to provide additional documents on their profile in the account settings. 


The challenge will be released on the Platform on the country specific pages. Additionally, to the challenge, Participants may have access to data and materials to help them with the participation.

In order to participate in the Local Final selection, The Participants will be invited to complete five (5) Mini Challenges that will test various skills as follows:

  • Mini Challenge 1: Will require Participants to introduce themselves by answering set of questions that will be pre-determined by JTI.
  • Mini Challenge 2: Will require knowledge of JTI and answering questions about the company (Quiz format). For this Quiz format, points will be assigned for every correct answer.
  • Mini Challenge 3: Will require Participants to test self-awareness, story-telling and digital skills, asking the Participants to reflect on their strengths and to use an Artificial Intelligence tool to create a complimentary visual for their short story.
  • Mini Challenge 4: Will require Participants to test innovation and digital skills. Participants will be asked to think about the future and write a short, limited numbers of character, story about something they can do, big or small, across different suggested categories, which can have a positive impact in future on their local community or a wider society.
  • Mini Challenge 5: Will require Participants to record a 2-minute video of themselves and answer a few questions about their motives to join the (RE)bootcamp – 1-week immersive experience in London, United Kingdom featuring engaging activities, workshops, trainings, motivational guest speakers and more.


After completing each Mini Challenge, Participants will receive points for the completion. In addition to that, manual points will be assigned for Mini Challenges 3, 4 and 5:

Mini Challenge 1: Points will be automatically assigned after completing each question.

Mini Challenge 2: Points will be automatically assigned for each correct answer submitted. 

Mini Challenges 3, 4 and 5: Points will be automatically assigned for completing the tasks and in addition to that, these tasks will also require manual review from JTI local jury. The Jury will check all the submissions and assign additional points manually based on the quality of the submissions, and as per judging criteria and points system indicated on the Website, in each Mini Challenge. Manual review will happen be finalized during the Step 2 of The Challenge.


All five (5) of the Mini Challenges must be finished by Participants by May 31st, 2024 on the Platform.

All deliverables submitted to JTI in connection with the Challenges must be in English.

All deliverables shall comply with other conditions set forth in the Governing Rules, including but not limited Expected Behavior and Intellectual Property Rights.


Step 2: Local Finals Selection:

Step 2 consists of the Local selection of up-to 10 Participants to compete in the Local Finals. The date of announcement of selected Participants to join Local Finals will happen by July 15th, 2024. Challenges 3, 4 and 5 will receive additional manually assigned points, as explained in Step 1. 

Up to 10 Participants with the most points in total (automatic and manual) will join the Local Finals and continue competing for a place at the Global Finals event, (RE)bootcamp.

The top Participants will be invited to the local finals event in August, exact date will be confirmed and communicated accordingly directly to the selected Participants. During the Local Finals, the Participants will be introduced to new challenges testing their communication and presentation skills as well as collaboration. Detailed rules and criteria will be communicated to the participants at the Local Finals event itself. 

Every participating country will choose up to 2 top-rated participants to join the Global Finals event, (RE)bootcamp.


Step 3: Preparation for the (RE)bootcamp

Local JTI teams will be in touch with the Selected Participants in order to provide them with all the details for the (RE)bootcamp and trip to London More details in Step 4. 


Step 4: The (RE)bootcamp:

The selected Participants from step 3 will be invited to join the Global Finals event, (RE)Bootcamp in October, the exact date will be confirmed and communicated accordingly on the Platform.

The Global Finals event, (RE)bootcamp, is a 1-week immersive experience in London, United Kingdom featuring engaging activities, workshops, trainings, motivational guest speakers, including the competition element in order to select the winners of the Make It Bright 5th edition.

Participation to the (RE)Bootcamp will be subject to obtaining a valid permit/VISA for the UK. The selected Participant will need to provide all the necessary documents to request the UK visa with support of the local team in the Market to be able to participate in the Global Finals in person. 

If one (1), or all the country winning participants cannot attend the Global Finals for whatever reason (including disqualification, refusal to accept the conditions by one (1), or all the participants), JTI reserves the right to disqualify them and select another country winning participants for the respective country. The choice will be made at JTI’s discretion without justifying it. 



4. EVALUATING CRITERIA 

During The Global Finals event, (RE)bootcamp, the jury will be assessing if the Participants are the right talents for JTI, as well as different skills needed to become a part of the company. All the deliverables will be evaluated based on the following criteria. The top 3 Participants will be selected as the winners based on the following criteria and further details to be determined.

CREATIVITY

Using original, fresh and innovative ideas and solutions for the proposed challenges and games.

CLARITY

A thoughtful approach and due diligence to check relevance and feasibility of the ideas and how well they are presented in front of the Jury.

TEAMWORK AND LEADERSHIP

Adaptability, collaborating with other participants and problem solving.


If several participants have the same score, the final decision will be made by the President of the (RE)bootcamp jury.


All deliverables submitted to JTI in connection with the Challenges must be in English.

All deliverables shall comply with other conditions set forth in the Governing Rules, including but not limited Expected Behavior and Intellectual Property Rights.


5. PRIZES

The top 3 winning Participants will win a 6-month paid internship position at JTI. In addition to the mentioned main prize, the winning Participants will also receive Apple devices and more prizes which will be communicated during the (RE)bootcamp.

JTI will help submit the visa and work permit application for the training and the global internship program. The travelling expenses (flight tickets and/or train tickets, transfer costs between airport/train station and the hotel or offices, visa application fees) and the accommodation for the training and the global internship program will be covered by JTI. JTI will oversee the booking at its sole discretion and payment related to the travelling expenses for this prize.

In case of disqualification or withdrawal of any number of Participants, the Governing Rules apply to the award or return of the prize.


6. INTERNSHIPS

Global internship program

The winners will be invited for a 6-month paid global internship program and will get the opportunity to work in JTI office that is not located in their countries of participation to be determined by JTI.

The deadline to begin the global internship program is tentatively April 2025, and will depend on case-by-case circumstances. Failure to join on or before this date by the participants will entitle JTI to withdraw from the global internship program. 

JTI will select, at its discretion, the location/department for each Participant who won the global internship program. Details of the global internship program conditions will be disclosed later.

Local internship:

During any steps of the Challenge, Participant might be invited to apply for the local internship in JTI in the country of participation.

Each country offering a local internship will, at its own discretion, choose how and when they will run the selection process. Timings, conditions and quantity of interns required will vary by country. 


7. AMENDMENT OF THE RULES

We may be required to amend these rules inter alia to comply with any new legislation and/or applicable regulations.

Any amendment shall be integrated within these rules and shall be published on the Platform. If any clause hereunder is declared null or void, it shall have no impact on the validity of the Official Rules themselves.

 

OFFICIAL RULES - UNITES STATES

JTI MAKE IT BRIGHT 2024 CHALLENGE

(Hereinafter “Official Rules)

These Official Rules shall be read in conjunction with the Global T&C and are a part of the Governing Rules. By participating in the JTI MAKE IT BRIGHT (“Challenge”), the Participant (as defined below), unconditionally and irrevocably accepts and agrees to be bound by all these terms and conditions as stated here in at all times without any exception whatsoever.


1. INTRODUCTION

Make It Bright is a challenge with the possibility to win a global internship. The Challenge shall take place from April 3rd, 2024, to October 30th, 2024, via the website available at makeitbrightchallenge.com (“Platform”).

The aim of this Challenge is:

  • To offer participants (21-26 years old) an experience valuable for their future professional development (entrepreneurial skills, creativity skills, etc.).
  • To offer participants (21-26 years old) an opportunity to be selected for an internship with JTI and/or its affiliates.
  • Not to promote or advertise JTI’s brands or products.

No participation fee or purchase is required.

The Challenge is organized by JT International SA (JTI), with registered address at 8 Rue Kazem-Radjavi, 1202 Geneva, Switzerland, and with the collaboration of its affiliates. JTI shall also include its affiliates. JTI reserves the right to subcontract part of the organization of the Challenge to a third party.


2. WHO CAN JOIN?

The Challenge is intended for participants satisfying the conditions below and providing proof of eligibility.

Participant shall refer to any applicant who opens an account with the Platform.

 

A. Participating countries:

The final list of the participating countries will be accessible from the platform: makeitbrightchallenge.com as from the Starting Date (as defined below). 

Participating countries may have a different website with Local T&C (as defined in the Global T&C) and it is the responsibility of each Participants to familiarize themselves with these Local T&C and abide by them.

Applicants shall only apply for the country in which they have a valid work permit.

Once the application to the Challenge has been submitted, Participants cannot change the country in which they have registered for, for whatever reason. 

B. Age & studies:

Applicants must be at least twenty one (21) years of age and if they are currently studying, they will have to be enrolled in their last years of studies upon submission of the registration application to the Challenge.

C. Employment status:

Applicants should not yet have acquired more than two (2) years of full-time employment. Internships, apprenticeships, summer job experiences and self-employment do not account into full time employment. 

D. Relation to JTI and/or its affiliates and/or Service provider:

At any time during the Challenge, Participants cannot be current or past employees, but can be trainees and/or interns. 

E. Knowledge of English language and travelling:

Applicants should have a high level of English and shall be able to understand, read, write and communicate in English without difficulties.

Applicants should be open to and available for global travel (either short-term or long-term) as may be required during the Challenge.

F. Platform account:

There is only one (1) entry per person per Challenge. An account is individual and not transferable. A Participant cannot create an account in the Platform on behalf of a third party nor use an account of another Participant.

All Participants must have a valid e-mail address.


3. THE SCHEDULE AND THE STEPS OF THE CHALLENGE

The Challenge will start on April 3rd, 2024, with the opening of the registration process and will end on October 19th, 2024, as per detailed below. 

  • Every time and date defined in the Governing Rules is expressed in the Geneva, Switzerland time zone (GMT +1).

  • Where necessary, JTI may alter the duration of the Challenge as well as start date, finish date and duration of the steps of the Challenge, which will be conveyed to Participants. 


STEPS

START DATE

END DATE

Step 1:
Online Registration and Mini Challenges

April 3rd, 2024   

May 31st, 2024     

Step 2:
Local Finals selection

June 1st, 2024

July 15th, 2024

Step 3:
Preparation for (RE)bootcamp

August 2024

September 2024

Step 4:
The

(RE)bootcamp

October 2024

October 2024


The Challenge consists of 4 main steps:

Step 1: Online Registration & Project Development

The registration opens in April 3rd and closes on May 31st as detailed above.

For their registration to the Challenge, the Participant must open a user account on makeitbrightchallenge.com (or local platform) and must provide the following mandatory information:

  • Last name;
  • First name;
  • A valid email address;
  • A valid password;
  • Date of birth;
  • Country of residency and country of participation, availability of work permit in the country of participation;
  • Level of English; 
  • Level of previous employment;
  • Place and year of studies
  • Etc.

To validate their registration, the Participant must accept the Governing Rules and the Privacy Policy. Failure to accept these will prohibit the completion of the official registration forms. 

A confirmation email containing an activation link is sent to the Participant’s listed email address. Once their account is activated, the Participant must complete further information and may have to provide additional documents on their profile in the account settings. 

The challenge will be released on the Platform on the country specific pages. Additionally, to the challenge, Participants may have access to data and materials to help them with the participation.

In order to participate in the Local Final selection, The Participants will be invited to complete five (5) Mini Challenges that will test various skills as follows:

  • Mini Challenge 1: Will require Participants to introduce themselves by answering set of questions that will be pre-determined by JTI.
  • Mini Challenge 2: Will require knowledge of JTI and answering questions about the company (Quiz format). For this Quiz format, pints will be assigned for every correct answer.
  • Mini Challenge 3: Will require Participants to test self-awareness, story-telling and digital skills, asking the Participants to reflect on their strengths and to use an Artificial Intelligence tool to create a complimentary visual for their short story.
  • Mini Challenge 4: Will require Participants to test innovation and digital skills. Participants will be asked to think about the future and write a short, limited numbers of character, story about something they can do, big or small, across different suggested categories, which can have a positive impact in future on their local community or a wider society.
  • Mini Challenge 5: Will require Participants to record a 2-minute video of themselves and answer a few questions about their motives to join the (RE)bootcamp – 1-week immersive experience in London, United Kingdom featuring engaging activities, workshops, trainings, motivational guest speakers and more.


After completing each Mini Challenge, Participants will receive points for the completion. In addition to that, manual points will be assigned for Mini Challenges 3, 4 and 5:

Mini Challenge 1: Points will be automatically assigned after completing each question.

Mini Challenge 2: Points will be automatically assigned for each correct answer submitted. 

Mini Challenges 3, 4 and 5: Points will be automatically assigned for completing the tasks and in addition to that, these tasks will also require manual review from JTI local jury. The Jury will check all the submissions and assign additional points manually based on the quality of the submissions, and as per judging criteria and points system indicated on the Website, in each Mini Challenge. Manual review will happen be finalized during the Step 2 of The Challenge.


All five (5) of the Mini Challenges must be finished by Participants by May 31st, 2024 on the Platform.

All deliverables submitted to JTI in connection with the Challenges must be in English.

All deliverables shall comply with other conditions set forth in the Governing Rules, including but not limited Expected Behavior and Intellectual Property Rights.


Step 2: Local Finals Selection:

Step 2 consists of the Local selection of up-to 10 Participants to compete in the Local Finals. The date of announcement of selected Participants to join Local Finals will happen by July 15th, 2024. Challenges 3, 4 and 5 will receive additional manually assigned points, as explained in Step 1. 

Up to 10 Participants with the most points in total (automatic and manual) will join the Local Finals and continue competing for a place at the Global Finals event, (RE)bootcamp.

The top Participants will be invited to the local finals event in August, exact date will be confirmed and communicated accordingly directly to the selected Participants. During the Local Finals, the Participants will be introduced to new challenges testing their communication and presentation skills as well as collaboration. Detailed rules and criteria will be communicated to the participants at the Local Finals event itself. 

Every participating country will choose up to 2 top-rated participants to join the Global Finals event, (RE)bootcamp.


Step 3: Preparation for the (RE)bootcamp

Local JTI teams will be in touch with the Selected Participants in order to provide them with all the details for the (RE)bootcamp and trip to London More details in Step 4. 


Step 4: The (RE)bootcamp:

The selected Participants from step 3 will be invited to join the Global Finals event, (RE)Bootcamp in October, the exact date will be confirmed and communicated accordingly on the Platform.

The Global Finals event, (RE)bootcamp, is a 1-week immersive experience in London, United Kingdom featuring engaging activities, workshops, trainings, motivational guest speakers, including the competition element in order to select the winners of the Make It Bright 5th edition.

Participation to the (RE)Bootcamp will be subject to obtaining a valid permit/VISA for the UK. The selected Participant will need to provide all the necessary documents to request the UK visa with support of the local team in the Market to be able to participate in the Global Finals in person. 

If one (1), or all the country winning participants cannot attend the Global Finals for whatever reason (including disqualification, refusal to accept the conditions by one (1), or all the participants), JTI reserves the right to disqualify them and select another country winning participants for the respective country. The choice will be made at JTI’s discretion without justifying it. 


4. EVALUATING CRITERIA 

During The Global Finals event, (RE)bootcamp, the jury will be assessing if the Participants are the right talents for JTI, as well as different skills needed to become a part of the company. All the deliverables will be evaluated based on the following criteria. The top 3 Participants will be selected as the winners based on the following criteria and further details to be determined.

CREATIVITY

Using original, fresh and innovative ideas and solutions for the proposed challenges and games.

CLARITY

A thoughtful approach and due diligence to check relevance and feasibility of the ideas and how well they are presented in front of the Jury.

TEAMWORK AND LEADERSHIP

Adaptability, collaborating with other participants and problem solving.


If several participants have the same score, the final decision will be made by the President of the (RE)bootcamp jury.


All deliverables submitted to JTI in connection with the Challenges must be in English.

All deliverables shall comply with other conditions set forth in the Governing Rules, including but not limited Expected Behavior and Intellectual Property Rights.


5. PRIZES

The top 3 winning Participants will win a 6-month paid internship position at JTI. In addition to the mentioned main prize, the winning Participants will also receive Apple devices and more prizes which will be communicated during the (RE)bootcamp.

JTI will help submit the visa and work permit application for the training and the global internship program. The travelling expenses (flight tickets and/or train tickets, transfer costs between airport/train station and the hotel or offices, visa application fees) and the accommodation for the training and the global internship program will be covered by JTI. JTI will oversee the booking at its sole discretion and payment related to the travelling expenses for this prize.

In case of disqualification or withdrawal of any number of Participants, the Governing Rules apply to the award or return of the prize.


6. INTERNSHIPS

Global internship program

The winners will be invited for a 6-month paid global internship program and will get the opportunity to work in JTI office that is not located in their countries of participation to be determined by JTI.

The deadline to begin the global internship program is tentatively April 2025, and will depend on case-by-case circumstances. Failure to join on or before this date by the participants will entitle JTI to withdraw from the global internship program. 

JTI will select, at its discretion, the location/department for each Participant who won the global internship program. Details of the global internship program conditions will be disclosed later.

Local internship:

During any steps of the Challenge, Participant might be invited to apply for the local internship in JTI in the country of participation.

Each country offering a local internship will, at its own discretion, choose how and when they will run the selection process. Timings, conditions and quantity of interns required will vary by country. 


7. AMENDMENT OF THE RULES

We may be required to amend these rules inter alia to comply with any new legislation and/or applicable regulations.

Any amendment shall be integrated within these rules and shall be published on the Platform. If any clause hereunder is declared null or void, it shall have no impact on the validity of the Official Rules themselves.